Sandra Sandor launched Nanushka in her native Budapest, Hungary, back in 2005, and it’s been a slow, thoughtful journey. The past few years have been Nanushka’s breakthrough, thanks in part to social media that got it in front of a global audience. Not only are the clothes wallet-friendly—the price point is “contemporary,” but the quality surpasses other labels in that category—but a serious fashion fan can appreciate them too. They’re simple, restrained pieces with artful touches, and register as “basics” to the discerning woman. Fall 2018 had an East-meets-West sensibility that reflected Sandor’s upbringing in Budapest. The mix felt more item-driven than a full “collection,” per se, but that doesn’t really matter in 2018; women shop on an item-by-item basis, and they don’t know (or care) which season they’re buying.
